We talk a lot about how to improve SEO to increase traffic. But there’s a second piece that’s often overlooked. How will it impact business?
Neglecting conversions creates a website that ranks high for keywords but attracts a bunch of users who aren’t looking to buy. That’s why you have to think about focusing on more than just technical SEO.
Each of the five elements listed is important to get your website to drive traffic and convert leads! But they’re also five important aspects of improving your user experience.
Site Speed
Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a web page itself (the text, its URL, the titles, and headers, etc.) or were measurements of the authenticity of the website itself (age of the domain name, number, and quality of inbound links, etc.). However, in 2010, Google did something very different. Google announced website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.
Mobile Friendliness
Mobile-based searches make up one-quarter of all web searches. Whether it’s being able to easily read content on any screen or having a page that loads at the snap of a finger, it’s never been more important to ensure that your website meets these standards.
Broken Links
A broken link is a link that has no object or does not lead to anything. Causes for broken links could be programming errors, temporarily unavailable websites or if the address of the site connected to by a link has changed. Broken links diminish the quality of a website and make the job of the crawler more difficult. For these reasons, a website with broken links will appear lower down in search results.
HTTPS Security
Google has announced that going HTTPS. Adding an SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content
The good news is that if you’re struggling to get visitors to your website and to convert the ones you do manage to get, running a Personalized SEO Analysis can help.
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