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How Does Getting Hacked Affect Your Website or Online Business?
Posted by Jake Cohen

As a business owner, your website's security needs to be a top priority. While you may believe that only large businesses and corporations are at risk of being hacked, the truth is that amount of cyber attacks on small online businesses has only intensified. In fact, 43% of all cyber attacks are aimed directly against small businesses. Unfortunately, very few business owners the impor...
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5 Tips That Tell Your Website is Outdated
Posted by Jake Cohen

seo
Your website is your storefront for not only google, but for potential customers. You might trust your instincts when designing and optimizing it, and you might see no issues with its structure as long as it generates some leads...But what about your customers? SEO and design trends change rapidly. Websites tend to get old. With no timely updates, they cease to fulfill their tasks: to sell, inform...
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Beyond Building Links
Posted by Jake Cohen

social
  When the topic of off page SEO comes up, more often than not people are talking about link building. Building up back links is a great strategy for SEO. There are many ways optimizations that help improve your search ranking and driving traffic to your site.  Google+  Not the most popular social media platforms, but still very important for your business. The stronger y...
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Are Your Images Optimized for SEO?
Posted by Jake Cohen

web image
Images are a great way in creating engaging content. Your web leads have short attention spans and no one wants to view a page with a wall of text. Photos, illustrations and other images are a key way to add to your text and create better looking pages. It might be a good idea to have guidelines for you pages, for example, have a two image minimum for a page or blog would be a good rule to increa...
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Is Your SEO Bring in Leads?
Posted by Jake Cohen

SEO
SEO is one of the most effective ways to obtain organic leads. Have a mobile friendly site is more important than ever to rank higher in search results, with the ultimate goal of generating high quality leads without the really heavy learn on PPC advertising. However, it can be a struggle to get get leads if your SEO is not properly maintained. There can be many issues such as: - Your websi...
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How to Achieve Strong SEO
Posted by Jake Cohen

Google and Bing are always looking to improve the user experience. They are constantly updating their algorithms. With these changes, you need to pay close attention to all areas of your online presence. What Makes Good SEO?  1. Understanding Your Audience - Knowing your audience is a pivotal part of any SEO strategy. Once you understand this, you can find ways to attract them with search terms....
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Create a Monthly Maintenance Plan for Your WordPress Site
Posted by Jake Cohen

Maintenance
    Creating a monthly maintenance plan for your WordPress sites requires organizing the tasks you perform on a daily, weekly, monthly, and yearly basis into a few main categories; Backups, WordPress Core Updates, Plugin Maintenance, Theme Maintenance, Overall Site Health and Content Health. WordPress Backups WordPress backups should be performed on a regular basis. Daily is op...
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The Importance of Meta Descriptions
Posted by Jake Cohen

meta
A website's meta description gives a short description of the content of the page or for a small business, its service. Although a visitor can not see it on the page, it is shown on the search results. Google has made it clear that meta description while having no direct effect in search rankings, they still help indirectly in your results. How Do Meta Descriptions Work? The content in the met...
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Web Hosting Can Affect Your SEO Ranking
Posted by Jake Cohen

You just finished your website and it looks great! Now you're just waiting for sales to start coming in, but something seems odd. You've check with your team and nothing is odd on the design side, so what is going on? Slow Hosting If you are serious about getting results you need to be thinking about the quality of hosting as well. Two components that will help are your load time and overall s...
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SEO Checklist for 2018
Posted by Jake Cohen

You may have heard about changes made by Google in the way that they rank sites. SEO is a constant changing practice that needs to be reviewed and managed in order to get your site on a high ranked position. So, to help you out, we’ve put together a more precise SEO checklist on focusing on 2018 changes.   SEO Checklist for 2018  1. Structured Data Markup - Structured data is the ...
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