Having a strong web site is essential to your success; it affects the results of all other marketing and advertising you do. Most of the traffic and subsequent sales will initially be spurred by referrals or other offline advertising – but the FIRST thing these new potential clients do is check out your web site.
Generally speaking, you can expect to pay between $1,000 and $5,000 to get up and running with a good basic site that brings in traffic. Packages through a design agency have a higher price tags, sites usually start at $10,000. Designers may also charge hourly. The more pages they create, the more those hours will rack up.
Remember there are only two functions you need to master with online marketing:
1 Driving traffic
2 Converting traffic
We always recommend business start simple and then scale their WordPress site as it grows. Once you start getting visitors, you can consider adding features. You can’t improve what you can’t measure; make sure you have some way of tracking and measuring the number of unique visitors and conversions on your web site, as well as the subsequent sales made. Otherwise you cannot make intelligent decisions.
Invest a little money into getting a great web site foundation designed. It’s too much work for one person to do and it’s too important to screw it up. Contact us below to get your WordPress site up and running!