Web Marketing

  When the topic of off page SEO comes up, more often than not people are talking about link building. Building up back links is a great strategy for SEO. There are many ways optimizations that help improve your search ranking and driving traffic to your site.  Google+  Not the most popular social media platforms, but still very important for your business. The stronger y...
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Images are a great way in creating engaging content. Your web leads have short attention spans and no one wants to view a page with a wall of text. Photos, illustrations and other images are a key way to add to your text and create better looking pages. It might be a good idea to have guidelines for you pages, for example, have a two image minimum for a page or blog would be a good rule to increa...
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SEO is one of the most effective ways to obtain organic leads. Have a mobile friendly site is more important than ever to rank higher in search results, with the ultimate goal of generating high quality leads without the really heavy learn on PPC advertising. However, it can be a struggle to get get leads if your SEO is not properly maintained. There can be many issues such as: - Your websi...
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Google and Bing are always looking to improve the user experience. They are constantly updating their algorithms. With these changes, you need to pay close attention to all areas of your online presence. What Makes Good SEO?  1. Understanding Your Audience - Knowing your audience is a pivotal part of any SEO strategy. Once you understand this, you can find ways to attract them with search terms....
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    Creating a monthly maintenance plan for your WordPress sites requires organizing the tasks you perform on a daily, weekly, monthly, and yearly basis into a few main categories; Backups, WordPress Core Updates, Plugin Maintenance, Theme Maintenance, Overall Site Health and Content Health. WordPress Backups WordPress backups should be performed on a regular basis. Daily is op...
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A website's meta description gives a short description of the content of the page or for a small business, its service. Although a visitor can not see it on the page, it is shown on the search results. Google has made it clear that meta description while having no direct effect in search rankings, they still help indirectly in your results. How Do Meta Descriptions Work? The content in the met...
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You just finished your website and it looks great! Now you're just waiting for sales to start coming in, but something seems odd. You've check with your team and nothing is odd on the design side, so what is going on? Slow Hosting If you are serious about getting results you need to be thinking about the quality of hosting as well. Two components that will help are your load time and overall s...
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You may have heard about changes made by Google in the way that they rank sites. SEO is a constant changing practice that needs to be reviewed and managed in order to get your site on a high ranked position. So, to help you out, we’ve put together a more precise SEO checklist on focusing on 2018 changes.   SEO Checklist for 2018  1. Structured Data Markup - Structured data is the ...
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